Bowerman Track Club Logo/Identity

Logo/identity for the Bowerman Track Club, located in Eugene, OR. The logo, built off of a proportional grid system, mixes and matches across a variety of uses, and “reads” even at a small size, size being dictated by IAAF logo regulations for Athletics uniforms. It also has a great degree of variety within the straight forward colors specified in the branding document.

bowerman logo wireframe

4-up logo  bowerman logo w-text color-type-bowermanBTC home page