the Netkitchen Logo/Identity

I was part of the team working to rebrand the San Francisco based web development firm, the Netkitchen. What you see here is the final logo, created to be clean and modern, but put the “cookin’ something new up” metaphor on the backburner, so to speak, with a more iconic image.

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Below are initial brainstorming sketches. Sometimes you need to get the ideas down on paper to be able to quickly move on. I’m a firm believer in the idea of rapid iterations.

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