Product Concept Pages for European Travel Site
Concept pages developed with different themes to test on different demographics for an exclusive European Travel Site still in development. The three boards showcase different approaches.
- Board one is a simple problem/solution/benefits of solutions, left to right, approach. Simple calls to motivation (the hassle of needing a dozen sites to research and book travel), and calls to action.
- Board two uses a subtle storytelling approach, where the calls to action and appreciation are more subtle and come out from the details of the first person story captions
- Board three captures attention by defining what the site isn’t as an attention grabbing device, and then proceeds to use the storytelling approach to define what it is on a number of levels.