Art Direction: Renderings

Working from a base CAD file, I had 10 days to art direct the final product for inclusion into multiple types of collateral: print, email, Powerpoint and web. Working with a Bay Area based renderer, I have documented the process of taking this from initial sketch all the way to finished rendering. The final render wasn’t, given the time allowed, quite up to my idea for final usage.

I did a final pass over the render in Photoshop to make the balance on the lighting and the scene perfect before going to print.