When Indiana-based B2B furniture company Foundry Office’s CEO reached out to me to help with brand development and creating the initial print and digital marketing pieces for his new company, I jumped at the chance.
After assessing his sales strategy, and using my deep knowledge of the B2B furniture industry marketing, I worked with his team and developed new sales sheets and a new pricebook. We have achieved a modern look and feel to bring the Tiles system fully into 2018, not the easiest thing to do in the somewhat stodgy office furniture industry.
Featured here are the sales sheet front and back, as well as the pricebook cover and two interior pages. Integrating design and gestalt principles into the new pricebook layout should make the information easier to scan, and result in lower rates of order error. All of this wrapped in the Foundry Office orange and utilizing company font Roboto and Roboto Slab.
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