Picante Logo

San Rafael’s long time, family-owned, beloved Mexican restaurant needed a refresh

Partly, as they moved into their second generation of ownership, it was a matter of updating their look to allow them to compete with rapid turnover of Marin eateries without losing connection to their long time clientele.

Keeping the red and green of Mexico, as a connection to their heritage, was a must. But I wanted to give it a more playful and fun look, achieved partly by the subtle arch of the letters, as well as the incorporation of the chili pepper to warn people what they were getting should the dive into the salsa!