Concept pages developed with different themes to test on different demographics for an exclusive European Travel Site still in development. The three boards showcase different approaches.
Concept Board 1
The first board is a simple problem/solution/benefits of solutions, left to right, approach. Simple calls to motivation (the hassle of needing a dozen sites to research and book travel), and calls to action.
Concept board 2
Board two uses a subtle storytelling approach, where the calls to action and appreciation are more subtle and come out from the details of the first person story captions
Concept Board 3
Board three captures attention by defining what the site isn’t as an attention grabbing device, and then proceeds to use the storytelling approach to define what it is on a number of levels.
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