Lively partnered with Woodchuck notebooks to produce some one-a-kind swag – individually laser-etched notebooks with recycled wood covers.
I went to work, sketching a clean, deco-inspired design that I thought would etch well, and pop against the wood grain. Much to my surprise, not only did the powers that be fall in love with my idea but they trusted me when I said, “This is going to be our most requested swag.” And it was.
A total of 200 were produced for sending out to individual accounts… I had to fight hard to get one!
