Stitch was active in social media on Facebook, Linkedin and Instagram as a way to drive recognition of the brand and drive new customers into the top of the sales funnel. The goal was to drive a targeted number of qualified MQLs each quarter.
Working in conjunction with the digital content head, Emma Miller-Crimm, we created multiple ads for social sharing, with an eye for eye-catching visuals and humor to stop you in your tracks during the endless scroll.
Multiple visuals were created for each idea to A/B test performance, CAC, and acquisition/conversion. Low-performing ad campaigns were stopped and dollars moved over to ads that made the cut.
Shown here are a small sample of ads using both stock photography and vector illustration for the visuals.
